Tag: Public Relations

InStyle Editor-In-Chief, Sally Holmes, Includes 2 Justhuman Products in her SXSW “Spring Picks” Lineup

Sally Holmes, Editor-in-Chief of InStyle Magazine, at Assembly and Dotdash Meredith’s SXSW 2024 event, Metamorphosis, where she selected two Justhuman products to be included as part of her “Spring Picks”.

We’re excited to share that Justhuman, the revolutionary new wellness brand changing the concept of clean beauty, was featured at Assembly and Dotdash Meredith’s SXSW 2024 event, Metamorphosis.

Over 275 attendees joined Assembly and Dotdash Meredith at the Soho House in Austin, Texas to learn about shifting consumer behaviors, brand advocacy, and the rise of female financial influencers. As part of the event, attendees were gifted carefully curated gift bags featuring Sally Holmes, current Editor-in-Chief of InStyle Magazine and former Editor-in-Chief of Marie Claire Magazine, top picks for Spring 2024, including Justhuman‘s Hair Restore Shampoo and Revitalizing Body Wash.

Justhuman‘s full product line is available for purchase at justhuman.shop.

Imagery by Duncan Smith, Assembly.

CASE STUDY: Public Relations & Influencer Marketing for Luxury Candle Company

THE BRAND

A luxury candle company crafting hand-poured, natural soy candles in the USA, each of which features rich smells that will uplift your mood, has consistent sales but wants to increase brands awareness to further scale their business.

SERVICES PROVIDED

  • Influencer Marketing
  • Public Relations
  • Affiliate Marketing
  • Celebrity Seeding
  • Product Placement

CHALLENGES

The brand wanted to see immediate results, but had a limited budget to invest in influencer and affiliate marketing and limited distribution (product was only available in the United States), meaning that resources were limited to very few paid collaborations and primarily prioritized gifting and commission-based campaigns and there was no digital marketing campaign to support the overall PR objectives.

STRATEGIES

  • Partner with both macro- and micro-influencers to balance the campaign and optimize reach. To optimize the budget, we focused on one major influencer placement per month and multiple micro-influencer placements.
  • To increase sales, we focused on a creatives-based affiliate marketing strategy that would drive traffic and sales to the site to increase both brand awareness and sales.
  • Focus on storytelling using the founder’s story and the quality of product as key differentiators, pared with affiliate links to optimize media placements.

RESULTS IN THE FIRST SIX MONTHS

  • Product seeded to more than 140 influencers & celebrities
  • 80+ tagged in-feed tagged posts (reach: 5.3 million)
  • 100+ Influencers & celebrities tagged UG stories (reach: 14.2 million)
  • 25 Press Placements spread across major, regional, and online publications including Allure, BuzzFeed, The Zoe Report, WWD, Apartment Therapy, & Reader’s Digest.