The Brand
A women-owned contemporary fashion brand ethically manufacturing ready-to-wear (RTW) for women. The brand manufactures overseas, but is primarily interested in selling in the North American market.
Prior to working with Pink Sheep Publicity, the brand had tried to run a few ads on their own and had boost social posts, but had not consistent ROI or strategic plan to support D2C revenue.
Services Provided
- Influencer Marketing
- Affiliate Marketing
- Digital Marketing
- Email Marketing
- Social Media Marketing
- Social Media Content Creation & Production
Strategy
- Partner with aligned influencers and affiliates to drive brand awareness and conversions.
- Produce high-quality, engaging content to enhance organic reach and paid performance.
- Build a data-driven email strategy to nurture customers and drive repeat purchases.
- Combine storytelling, engagement, and direct response marketing to boost sales.
- Continuously refine campaigns based on performance insights to scale revenue growth.
The Results
- 678% increase in total D2C revenue
- 227% increase in conversion rate
- 415% increase in website transactions
- 7% decrease in CPA (cost per acquisition)
- 22% increase in Instagram following [no ads run to boost following count, no paid followers]
Summary
Through a thoughtful, tactical mix of digital marketing, influencer collaborations, and data-driven optimizations, we helped our client achieve massive D2C growth—boosting revenue by 678%, decreasing acquisition cost (making growth more cost-effective), and increasing website transactions by 415%. By refining their approach to paid media, social content, and email marketing, we not only lowered acquisition costs but also created a sustainable strategy for long-term success. Ready to see these kinds of results for your brand? Let’s chat about how Pink Sheep Publicity can take your marketing to the next level!
Pink Sheep Publicity 