Your Strategic Partner in Fashion PR & Digital Marketing

Founded in 2018 by Katie McKenna, Pink Sheep Publicity is a full-service PR and digital marketing agency specializing in crafting and executing revenue-driven strategies for fashion and lifestyle brands with a focus on sustainability and ethical production. Whether you’re an emerging brand seeking to break through or a larger brand looking to evolve and scale, we’re here to craft tailored strategies that fuel both immediate impact and long-term growth.

At Pink Sheep Publicity, we know how to bridge the gap between where you are and where you want to be. Our team is composed of seasoned professionals with expertise in public relations, digital marketing, content creation, influencer partnerships, wholesale, and more. Our team works as an extension of your team, developing relevant, newsworthy campaigns and implementing data-driven, revenue-centric strategies that engage your target audience and amplify your brand’s voice in the right places.

We’ve had the privilege of working with a range of brands—from emerging designers looking to gain visibility to established players needing a fresh approach to stay competitive. Our clients have been featured in top-tier publications including Vogue, InStyle, WWD, The Wall Street Journal, Cosmopolitan, Forbes, and many more.

Let’s work together to build a dynamic strategic plan that amplifies your brand’s story and drives real growth. Contact us today to learn more.

About the Founder

With over a decade of fashion industry experience, spanning trend forecasting in London, womenswear design in New York, and public relations in Los Angeles, Katie McKenna, Founder of Pink Sheep Publicity, brings a well-rounded perspective to helping brands navigate the ever-evolving fashion industry. Holding a BFA in Fashion Design and a Master of Communication Management from USC, Katie specializes in guiding international slow fashion brands as they launch and scale in the North American market, bridging the gap between global vision and local impact.

Katie founded Pink Sheep Publicity to offer a fresh, transparent approach to PR and marketing—one that prioritizes authentic storytelling and strategic growth. Her agency combines creativity and strategy to help brands stand out in a crowded market, delivering impactful results that drive long-term success. Katie’s personal commitment ensures a hands-on, results-oriented partnership that goes beyond traditional PR.

Our Impact

650% increase in D2C sales for a designer womenswear brand in just 12 months through a tailored digital marketing strategy.

678% growth in total D2C revenue for a women’s fashion brand through a combination of influencer marketing, social media campaigns, and digital ads.

415% increase in website transactions for a designer brand with a strategic digital marketing and content creation overhaul.

333% increase in gross sales for a contemporary loungewear brand in just 6 months by optimizing their paid advertising and social media strategies.

58% increase in gross sales and 27% increase in returning customer rate for a brand expanding into North America through an integrated PR and digital marketing approach.

Secured 25+ press placements in top-tier outlets, including Vogue, The Wall Street Journal, InStyle, Cosmopolitan, and The Hollywood Reporter, amplifying brand visibility and credibility.

242,822% increase in followers and 455% growth in engagement for a contemporary fashion brand through an effective social media strategy.

If you’re ready to scale your brand and see measurable growth, let’s make it happen. Contact us today to discover how we can help you amplify your story and drive long-term success.