THE BRAND

A contemporary loungewear brand based overseas with a minimalistic design sense looking to build its audience in the North American market.

CHALLENGES

The brand has a high quality product and an established manufacturing infrastructure, but is struggling to bring in consistent sales and has a limited budget due to the brand having limited cash flow and not having yet reached profitability.

STRATEGIES

1. Determine target audience that is most profitable for the brand to build a responsive system that increases sales without increasing ad spend.
2. Calculate target CPA to determine best way to structure ad strategy to make system profitable and optimize ROI for the brand.
3. Test creatives to determine best way to connect with target audience and increase engagement rate on ads to further optimize the overall efficiency of the ad system.
4. Begin increasing budget on specific ad sets that are meeting strategic metrics to further increase ROI by prioritizing converting campaigns.
5. Build brand awareness not only through the ad system, but by coordinating with the brand’s social media and email marketing teams, increase return customer rate and increase overall brand ROI on all marketing and PR efforts.
6. Product new ad-specific content based on the feedback data from the first 3 to 6 months of ads content to create high-converting content that will better assist with helping the brand reach it’s overall marketing goals.

RESULTS [6 months]

• 333% increase in gross sales
• 343% increase in total sales
• 92% increase in website traffic
• 70% increase in website visitor conversion rate
• 42% increase in AOV (average order value)

RESULTS [15 months]

• 58% increase in gross sales
• 37% increase in total sales
• 30% increase in website traffic
• 17% increase in AOV (average order value)
• 27% increase in returning customer rate

SUMMARY

Thanks to Pink Sheep Publicity’s proprietary digital marketing strategies, we were able to significantly increase sales, revenue, and cash flow for the brand on a relatively small ads budget.

Thanks to quick, meaningful growth through the first sixth months of working together, the brand was able to grow from a “start up” to a viable retailer with an established and steady revenue stream. Thanks to more than a year of consistent growth, wherein ROI (return on investment) and ROAs (return on ad spend) continued to increase and CPA (cost per acquisition) continued to decrease, the brand continued to see steady revenue growth month over month and has been able to grow into additional market sectors, including childrenswear, as their business has grown.