Category: Case Studies

CASE STUDY: Digital Marketing for Designer Womenswear Brand

Summary

A contemporary womenswear brand with a strong wholesale presence but very little D2C revenue wanted to establish their online store to be a profitable source of revenue for the brand as they continue to build their business.

Challenges

The brand had run minimal campaigns prior to working with Pink Sheep Publicity, meaning there was little to no data in their account to pull from. Also, as a small business, the brand had a capped ads budget of $100 / day for the first several months of engagement and very little budget to invest in creative production to improve content for the ads.

Strategy

The main goal was for the Pink Sheep Publicity team was to develop a meaningful ads strategy that would bring in steady sales to the brand.

Once that was established, we could begin scaling ads while continuing to test in order to increase brand revenue without raising Cost Per Acquisition (CPA) higher than the brand’s target CPA while beginning to scale.

Services

Digital Marketing

By the
Numbers

AVERAGE MONTHLY RESULTS PRIOR TO ADS

$1,996.00

Gross Sales

$0.00

Ads Budget

9

Total Orders

$217.69

Average Order Value (AOV)

NA

Cost Per Acquisition (CPA)

Month 1 Results

$19,845.98

Gross Sales

$3,393.18

Ads Budget

71

Total Orders

$311.96

Average Order Value (AOV)

$47.79

Cost Per Acquisition (CPA)

Month 6 Results

$28,741.20

Gross Sales

$6,148.94

Ads Budget

86

Total Orders

$319.51

Average Order Value (AOV)

$71.49

Cost Per Acquisition (CPA)

Month 12 Results

$76,219.20

Gross Sales

$12,415.17

Ads Budget

186

Total Orders

$452.16

Average Order Value (AOV)

$66.74

Cost Per Acquisition (CPA)

Summary of Results

In our first year of digital marketing for this designer womenswear brand, we were able to increase the brand’s gross sales 650% through their D2C channel (sales through their Shopify website). We were also able to increase the returning customer rate by 48% and orders by 584%, solidifying D2C as a strong, viable revenue channel for the brand, which had primarily thrived in wholesale prior to beginning work with Pink Sheep Publicity.

2025 Goals

We’re incredibly proud of the results we achieved for our client in our first year of engagement and look forward to continuing to optimize their ads in the coming several years of our working relationship. For digital marketing our main goal for Year 2 will be to further decrease CPA to increase profit margin and ROI, which will allow us to more efficiently scale the brand’s ads and increase their revenue and profits.

Prior to 2025, the brand had been producing their own content, but in the first two months of having their content produced by Pink Sheep Publicity, the brand has already seen a 90% increase in organic engagement and an increase in conversion rate where the content has been implemented for digital marketing campaigns (leading to a decrease in CPA).

Quarter Two of 2025 . . .

By building a steady revenue stream through digital marketing, the brand can now further reinvest in its own expansion, amplifying its impact and long-term success. Our team is excited to expand our scope and in Q2 of 2025 focus on expanding the brand’s reach and awareness by strengthening its digital marketing strategy across key channels like affiliate marketing, email marketing, and social media.

If you’re interested in discussing ways in which Pink Sheep Publicity could be of service to your brand, please schedule a free intro call here.

CASE STUDY: Full-Service Digital Marketing for Designer Brand

The Brand

A women-owned contemporary fashion brand ethically manufacturing ready-to-wear (RTW) for women. The brand manufactures overseas, but is primarily interested in selling in the North American market.

Prior to working with Pink Sheep Publicity, the brand had tried to run a few ads on their own and had boost social posts, but had not consistent ROI or strategic plan to support D2C revenue.

Services Provided

  • Influencer Marketing
  • Affiliate Marketing
  • Digital Marketing
  • Email Marketing
  • Social Media Marketing
  • Social Media Content Creation & Production

Strategy

  • Partner with aligned influencers and affiliates to drive brand awareness and conversions.
  • Produce high-quality, engaging content to enhance organic reach and paid performance.
  • Build a data-driven email strategy to nurture customers and drive repeat purchases.
  • Combine storytelling, engagement, and direct response marketing to boost sales.
  • Continuously refine campaigns based on performance insights to scale revenue growth.

The Results

  • 678% increase in total D2C revenue
  • 227% increase in conversion rate
  • 415% increase in website transactions
  • 7% decrease in CPA (cost per acquisition)
  • 22% increase in Instagram following [no ads run to boost following count, no paid followers]

Summary

Through a thoughtful, tactical mix of digital marketing, influencer collaborations, and data-driven optimizations, we helped our client achieve massive D2C growth—boosting revenue by 678%, decreasing acquisition cost (making growth more cost-effective), and increasing website transactions by 415%. By refining their approach to paid media, social content, and email marketing, we not only lowered acquisition costs but also created a sustainable strategy for long-term success. Ready to see these kinds of results for your brand? Let’s chat about how Pink Sheep Publicity can take your marketing to the next level!

CASE STUDY: Digital Marketing for Contemporary Designer Loungewear Brand

THE BRAND

A contemporary loungewear brand based overseas with a minimalistic design sense looking to build its audience in the North American market.

CHALLENGES

The brand has a high quality product and an established manufacturing infrastructure, but is struggling to bring in consistent sales and has a limited budget due to the brand having limited cash flow and not having yet reached profitability.

STRATEGIES

  1. Determine target audience that is most profitable for the brand to build a responsive system that increases sales without increasing ad spend.
  2. Calculate target CPA to determine best way to structure ad strategy to make system profitable and optimize ROI for the brand.
  3. Test creatives to determine best way to connect with target audience and increase engagement rate on ads to further optimize the overall efficiency of the ad system.
  4. Begin increasing budget on specific ad sets that are meeting strategic metrics to further increase ROI by prioritizing converting campaigns.
  5. Build brand awareness not only through the ad system, but by coordinating with the brand’s social media and email marketing teams, increase return customer rate and increase overall brand ROI on all marketing and PR efforts.
  6. Product new ad-specific content based on the feedback data from the first 3 to 6 months of ads content to create high-converting content that will better assist with helping the brand reach it’s overall marketing goals.

RESULTS [6 months]

  • 333% increase in gross sales
  • 343% increase in total sales
  • 92% increase in website traffic
  • 70% increase in website visitor conversion rate
  • 42% increase in AOV (average order value)

RESULTS [15 months]

  • 58% increase in gross sales
  • 37% increase in total sales
  • 30% increase in website traffic
  • 17% increase in AOV (average order value)
  • 27% increase in returning customer rate

SUMMARY

Thanks to Pink Sheep Publicity’s proprietary digital marketing strategies, we were able to significantly increase sales, revenue, and cash flow for the brand on a relatively small ads budget.

Thanks to quick, meaningful growth through the first sixth months of working together, the brand was able to grow from a “start up” to a viable retailer with an established and steady revenue stream. Thanks to more than a year of consistent growth, wherein ROI (return on investment) and ROAs (return on ad spend) continued to increase and CPA (cost per acquisition) continued to decrease, the brand continued to see steady revenue growth month over month and has been able to grow into additional market sectors, including childrenswear, as their business has grown.

CASE STUDY: Public Relations & Influencer Marketing for Luxury Candle Company

THE BRAND

A luxury candle company crafting hand-poured, natural soy candles in the USA, each of which features rich smells that will uplift your mood, has consistent sales but wants to increase brands awareness to further scale their business.

SERVICES PROVIDED

  • Influencer Marketing
  • Public Relations
  • Affiliate Marketing
  • Celebrity Seeding
  • Product Placement

CHALLENGES

The brand wanted to see immediate results, but had a limited budget to invest in influencer and affiliate marketing and limited distribution (product was only available in the United States), meaning that resources were limited to very few paid collaborations and primarily prioritized gifting and commission-based campaigns and there was no digital marketing campaign to support the overall PR objectives.

STRATEGIES

  • Partner with both macro- and micro-influencers to balance the campaign and optimize reach. To optimize the budget, we focused on one major influencer placement per month and multiple micro-influencer placements.
  • To increase sales, we focused on a creatives-based affiliate marketing strategy that would drive traffic and sales to the site to increase both brand awareness and sales.
  • Focus on storytelling using the founder’s story and the quality of product as key differentiators, pared with affiliate links to optimize media placements.

RESULTS IN THE FIRST SIX MONTHS

  • Product seeded to more than 140 influencers & celebrities
  • 80+ tagged in-feed tagged posts (reach: 5.3 million)
  • 100+ Influencers & celebrities tagged UG stories (reach: 14.2 million)
  • 25 Press Placements spread across major, regional, and online publications including Allure, BuzzFeed, The Zoe Report, WWD, Apartment Therapy, & Reader’s Digest.

CASE STUDY: Public Relations, Digital Marketing & Affiliate Marketing for Women’s Ready-to-Wear Brand

THE BRAND

 A size inclusive, contemporary British women’s fashion brand epitomized by beautiful embroidery and hand-drawn prints wishing to expand their digital marketing efforts in North America and implement a public relations strategy.

SERVICES PROVIDED

  • Digital Marketing
  • Public Relations
  • Influencer / Affiliate Marketing

CHALLENGES

  • No brand recognition in North American market or experience with building out strategic PR campaigns.
  • Minimal previous sales in North American market, leading to limited data to pull from to build strategic campaigns.
  • High return rate hurting brand’s profitability in established market.
  • No existing affiliate marketing strategy or integration.

STRATEGIES

Public Relations:

  • Introduce brand to consumers and the fashion media while building both brand recognition and brand credibility among key tastemakers.
  • Collaborate with select celebrities and influencers through gifting and showroom pulls to push street style moments and create content to be used for short-lead placements to further build brand awareness and brand credibility by highlighting the key tastemakers already wearing the brand’s high quality pieces.

Digital Marketing:

  • Ad testing through our proprietary one-campaign system, wherein one campaign is used per business objective with no more than two ad sets in each campaign with the goal of sales conversions.
  • Creative testing through a scientific method that combines multiple headlines, copy, and creatives to find the best ads to find the best combination in order to minimize CPA and optimize ROI.

Affiliate Marketing:

  • Implement ShareASale to incentivize media coverage of the brand and allow influencers to monetize collaborations in a way that is cost-effective for the brand as they build their revenue streams in a new market.
  • Increase traffic and brand awareness to the site organically through collaboration with select traffic and shopping sites to draw additional potential customers to the brand’s website. 

SECURED PRESS PLACEMENTS [in first 5 months of services]

  • Daily Mail
  • PureWow
  • Brides Magazine
  • Marie Claire
  • Hello!
  • Good Morning America
  • FACE Magazine
  • Parade
  • Bloggingtales
  • Closer Magazine
  • RetailBoss
  • Glamour
  • Good Housekeeping

All secured placements for the brand were organic and included listicles, features, and editorial shoot inclusions. The value of these placements, based on current “pay to play” rates, equated to more than $24,000 in earned media placements in less than six months time.

DIGITAL MARKETING RESULTS

RevenueAd SpendROAS
$8,416.89 *N / AN / A
$43,773.70$6,910.086.33
$32,734.95$11,236.482.91
$48,198.33$10,815.434.46
$76,840.73$13,702.635.61
$103,734.98$16,420.656.32
* Denotes Revenue month prior to Pink Sheep Publicity beginning services

Throughout the first five months of managing digital marketing campaigns for the brand in the North American market, we were able to achieve an average ROAS of 6.1 for the brand and thanks to the quality of the ads campaigns, achieve a consistent return rate of 2.13% [the percentage of sold product that was returned to the brand after purchase]. This calculates to an overall True ROAS of 4.74 [True ROAS takes returns into account, showing a more accurate representation of revenue kept by the brand from their digital marketing campaigns], meaning the ads campaigns for the brand were profitable and scalable in less than six months.

AFFILIATE MARKETING RESULTS

RESULTS SUMMARY

 In less than six months, we were able to achieve the following results for our client:

  • Achieve profitability for the brand in the North American market through a dynamic digital marketing strategy that prioritized reaching a low, consistent CPA and finding high quality purchasers with a low return rate.
  • Increase brand awareness globally for the brand by securing consistent placements in high quality, top tier publications.
  • Create an additional revenue stream that generated additional traffic and sales through optimization of an affiliate marketing strategy.

CASE STUDY: Social Media Marketing for a Contemporary Fashion Brand

Summary

A contemporary fashion brand with a strong wholesale presence wanted to build their social media presence to increase brand awareness and build their direct-to-consumer (D2C) business. The brand only had Instagram and Facebook pages and were not posting regularly on either. The posts that were published were sporadic and typically unplanned.

Challenges

After introductory research, we found that the brand’s target demographic was primarily active on Instagram, TikTok and Pinterest. By not taking the time to connect with their consumers on the platforms where their target consumers were already active, the brand was missing opportunities to authentically connect with existing and potential customers.

Because the brand had very limited imagery and almost no video content, it was difficult to regularly post content to their existing channels.

Strategies

  • Coordinate with brand’s wholesale, sales, and PR teams to ensure inclusion of all relevant initiatives in social media strategy and to ensure the initiatives will be promoted through socials as necessary.
  • Implement 30-day Social Media Content Calendar to organize social media strategy and support brand’s sales and marketing initiatives by creating a dynamic, strategic content calendar that tells the brand’s story in a compelling, authentic way.
  • Create TikTok & Pinterest pages for the brand and incorporate into overall SMM strategy.
  • Create new, engaging photo and content that could be used across platforms.
  • Incorporate UGC and diversify content mix to make feeds more dynamic.
  • Coordinate Gifting initiatives with celebrities and influencers in the brand’s target demographic to increase brand awareness and further create high quality user-generated content (UGC).
  • Establish affiliate marketing program to empower micro-influencers and blogs to collaborate with the brand and increase traffic to the brand’s site and socials.

Services

Social Media Management

Social Media Marketing

Content Creation

Influencer & Celebrity Product Placement

Affiliate Marketing

By the
Numbers

7 DAY RESULTS

37%

Increase in Followers

37%

Increase in Engagement

75%

Increase in Reach

8%

Increase in Average Likes Per Post

36%

Increase in Average Impressions

30 DAY RESULTS

100%

Increase in Followers

11%

Increase in Engagement

528%

Increase in Reach

13%

Increase in Average Likes Per Post

43%

Increase in Average Impressions

90 DAY RESULTS

242822%

Increase in Followers

455%

Increase in Engagement

242822%

Increase in Reach

434%

Increase in Average Likes Per Post

496%

Increase in Average Impressions

CASE STUDY: Affiliate Marketing

THE BRAND

An e-commerce retailer selling men’s and women’s shoes and leather goods through their own website, Amazon and third-party retailers. They make consistent sales through wholesale, but wanted to scale their direct-to-consumer business (D2C) and hired us to handle their affiliate marketing and influencer marketing strategies to grow brand awareness for their D2C business.

CHALLENGES

Prior to working with us, the brand had done sporadic influencer gifting, but never seen a steady ROI or implemented a consistent influencer marketing strategy. They were interested in increasing product placements and wanted to invest conservatively until they saw a ROI. We recommended implementing an affiliate marketing program to primarily compensate influencers and affiliates on a commission-bases while building the brand.

STRATEGIES

  • Determine best platform & set up affiliate program tracking on back end of brand’s website.
  • Establish terms & conditions for a competitive affiliate marketing program.
  • Identify influencers & affiliates that work as strategic partners for the campaign based on following, engagement, click-thru rate, and engagement.
  • Leverage niche influencers & blogs for targeted placements.
  • Strategic Content Creation
    • Create banners to be used by affiliates across social platforms.
    • Partner with affiliates & influencers to create user-generated content (UGC)
  • Attract Sales with Coupons, Sales & Incentives
  • Manage Link Outreach
  • Oversee product gifting to affiliates / influencers to facilitate UGC
  • Email marketing through affiliate program to keep affiliates updated, engaged and informed of new collections, coupons, and sales.

BY THE NUMBERS

Month 1

Web Traffic: 270 Revenue: $208

Month 8

Web Traffic: 15,800 Revenue: $460

Month 16

Web Traffic: 27,600 Revenue: $15,000

METRICS

  • Follower Growth across Social Media Platforms
  • Earnings per Click (EPC)
  • Average Daily Sales
  • Affiliate Conversion Rate
  • Total Sales / Month
  • Total Affiliates
  • Active Affiliates

SUMMARY

Affiliate marketing is the process of earning commissions every time an affiliate promotes the company’s products or services in a way that drives a sale. Creating dynamic campaigns that incentivize strategic partners to sell the brand’s products allows all parties to reap the benefits of increased revenue through the brand’s site. The brand is then able to not only reinvest into the affiliate marketing program, but also increase ad spend for digital marketing strategy.

NOTE

Increases in organic traffic can result in a decreased quality of site traffic, meaning that conversion rates and average session lengths could decrease. Sales were increasing during this time even though conversions were declining. To combat the decreased conversion rate, we reinvested the increased revenue brought in from the affiliate program and executed a strong digital marketing campaign increasing the website’s conversion rate and further increasing monthly revenue for the brand.

The metrics provided above reflect only the click-thru rate and sales from tracked affiliate & influencer campaigns we managed and are not the brand’s total monthly revenue figures.

CASE STUDY: Full Service PR & Digital Marketing for an E-Commerce Brand

THE BRAND

A contemporary, size-inclusive e-commerce retailer that specializes in selling women’s clothing & accessories direct to consumer(D2C). After struggling to scale their brand’s digital ads and seeing a drop in revenue due to changes in how Facebook campaigns run, they brought us in to oversee their digital marketing strategy.

SERVICES PROVIDED

  • Digital Marketing
  • Public Relations
  • Affiliate / Influencer Marketing
  • Product Placement / Celebrity Seeding
  • Website Design
  • SEO

CHALLENGES

The brand had a limited budget to implement their original strategy and required we use only existing creatives as they had no budget for additional content creation for new campaigns.

STRATEGIES

  • Secure coverage in top tier media nationally and internationally to lift the brand’s awareness
  • Secure video segments and media placements in local markets, including Los Angeles, New York, Chicago, Phoenix and Atlanta in order to build awareness on a local level.
  • Celebrity seeding campaigns to build brand awareness and gain consumer trust by showcasing the product on multiple different women and body types.
  • Implement a conversion-based digital marketing ads strategy to increase ROAS and generate revenue to further scale ads and increase profitability of the brand.
  • Diversify ad strategy to include TikTok, Pinterest & Good Ads, to further increase overall ROAS through a phased approach and further build following and engagement across platforms.
  • Increase traffic to site & sales through affiliate marketing campaigns.
  • Increase brand awareness and social media engagement through product placements with local, national, and international media as well as influencer, celebrity and affiliate placements.

BY THE NUMBERS

7.9 OVERALL ROAS

4.5 BILLION MEDIA IMPRESSIONS

397% INCREASE IN MONTHLY ORDERS

400,000+ SOCIAL MEDIA IMPRESSIONS

SUMMARY

Prior to working with us, the brand barely averaged a 2x ROAS. Their goal was to reach a 3x ROAS with digital marketing and to launch their first Public Relations, Affiliate Marketing & Influencer Marketing campaigns. We increased their overall ROAS across platforms to 7.9x. Through our dynamic, strategic, and holistic approach, the brand saw increased ROAS, revenue, brand awareness, and social engagement.

CASE STUDY: Scaling Ads for a Swimwear Brand

THE BRAND

A contemporary e-commerce retailer that specializes in selling size-inclusive women’s swimwear direct to consumer (D2C). After struggling to scale their brand’s digital ads in-house and seeing a drop in revenue due to changes in how Facebook can track and utilize data, they brought Pink Sheep Publicity on to provide digital marketing management and strategy services.

BY THE NUMBERS

Ad Spend: $26,680.00

Online Purchases: 5,200

ROAS: 5.4x

Conversion Value: $14,390.00

SOLUTIONS

  • Produce more compelling creatives for ad campaigns, as the brand’s current creatives were not hi-res, engaging or working to achieve their goals.
  • Restructure the brand’s Facebook ads funnel to optimize outreach and allocate ads budget meaningfully.
  • Restructure audiences to make strategic outreach via digital marketing ads more precise using existing customer data that had been collected through both organic sales and sales resulting from previous digital marketing campaigns.
  • Test creative & copy to determine how best to reach target audience and optimize ROI
  • Scale profitable ads through audience growth

STRATEGIES

  • Produce high quality editorial imagery for swimwear brand for usage in digital marketing campaigns as well as content marketing campaigns and public relations outreach.
  • Restructure Facebook Ads Funnel to better optimize usage of ads budget.
    • Top of Funnel: Potential consumers who have never heard of the brand.
    • Middle of the Funnel: Potential consumers that have heard of the brand, but never purchased directly from the brand before.
    • Bottom of the Funnel: Consumers who love the brand and are ready to buy. This could be the first time these consumers are purchasing or could be a return customer who has made a prior purchase directly from the brand (retargeting).
  • Refine target audience based on funnel performance
    • Add custom audience for retargeting based on existing customer data.
    • Create lookalike audience for top of the funnel usage using data collected through effective, high-conversion campaigns.
    • Stack lookalike audiences into one ad set to optimize performance.
  • Use exclusions to narrow down each audience within high-converting audiences to optimize before additional scaling.
  • Increase audience sizes on highest converting ads.
  • Fine tune ad copy & test additional creatives on high-converting ad sets in order to further optimize ROAS.
  • Create additional campaigns for seasonal periods using micro-targeting and highest performing, applicable audiences
    • To keep seasonal campaigns engaging, ensure that creatives used are tailored to tell the story of said campaign. Using generic or subpar content that doesn’t meaningfully engage the audience can negatively impact campaigns.
  • Increase growth internationally using localization
    • Translate campaigns into each market’s native language
    • Take local culture into account to create meaningful, engaging content that speaks to the localized audience in a respectful, authentic way
    • Take local culture into account when testing ads creatives. Don’t just use Google translate! Work with a native speaker and have verbiage of ads creatives checked to ensure that local colloquialisms and conversation into account.

CHALLENGES

This brand creates incredible high-quality, size-inclusive swimwear for women. However, they lacked the time and expertise to run strategic campaigns and didn’t have the resources or training to fully understand how to properly take advantage of the funnel system, create compelling campaigns, or produce compelling creatives that communicated their unique value proposition in a way that resonated with their target audience. They had an incredible product, but were leaving money on the table by not having high-converting digital ads campaigns.

BENEFITS

By fixing the brand’s creatives and restructuring their ads funnel, we were able to not only increase their revenue, but also their brand awareness and engagement across all social media platforms used. The high quality content we created for the brand’s ads campaigns not only improved ad performance, but also improved their PR and content marketing strategies, as it better showed the product and was on par with the creatives of the brand’s market competitors.

SUMMARY

Prior to working with us, the brand’s ROAS was 2.5x. Within our first two months of strategy implementation, we were able to increase their average ROAS to 4.64x. After six months, we were able to increase their average campaign ROAS for ongoing campaigns to 5.4x.