Summary
A contemporary womenswear brand with a strong wholesale presence but very little D2C revenue wanted to establish their online store to be a profitable source of revenue for the brand as they continue to build their business.
Challenges
The brand had run minimal campaigns prior to working with Pink Sheep Publicity, meaning there was little to no data in their account to pull from. Also, as a small business, the brand had a capped ads budget of $100 / day for the first several months of engagement and very little budget to invest in creative production to improve content for the ads.
Strategy
The main goal was for the Pink Sheep Publicity team was to develop a meaningful ads strategy that would bring in steady sales to the brand.
Once that was established, we could begin scaling ads while continuing to test in order to increase brand revenue without raising Cost Per Acquisition (CPA) higher than the brand’s target CPA while beginning to scale.
Services
Digital Marketing
By the
Numbers
AVERAGE MONTHLY RESULTS PRIOR TO ADS
$1,996.00
Gross Sales
$0.00
Ads Budget
9
Total Orders
$217.69
Average Order Value (AOV)
NA
Cost Per Acquisition (CPA)
Month 1 Results
$19,845.98
Gross Sales
$3,393.18
Ads Budget
71
Total Orders
$311.96
Average Order Value (AOV)
$47.79
Cost Per Acquisition (CPA)
Month 6 Results
$28,741.20
Gross Sales
$6,148.94
Ads Budget
86
Total Orders
$319.51
Average Order Value (AOV)
$71.49
Cost Per Acquisition (CPA)
Month 12 Results
$76,219.20
Gross Sales
$12,415.17
Ads Budget
186
Total Orders
$452.16
Average Order Value (AOV)
$66.74
Cost Per Acquisition (CPA)
Summary of Results
In our first year of digital marketing for this designer womenswear brand, we were able to increase the brand’s gross sales 650% through their D2C channel (sales through their Shopify website). We were also able to increase the returning customer rate by 48% and orders by 584%, solidifying D2C as a strong, viable revenue channel for the brand, which had primarily thrived in wholesale prior to beginning work with Pink Sheep Publicity.
2025 Goals
We’re incredibly proud of the results we achieved for our client in our first year of engagement and look forward to continuing to optimize their ads in the coming several years of our working relationship. For digital marketing our main goal for Year 2 will be to further decrease CPA to increase profit margin and ROI, which will allow us to more efficiently scale the brand’s ads and increase their revenue and profits.
Prior to 2025, the brand had been producing their own content, but in the first two months of having their content produced by Pink Sheep Publicity, the brand has already seen a 90% increase in organic engagement and an increase in conversion rate where the content has been implemented for digital marketing campaigns (leading to a decrease in CPA).
Quarter Two of 2025 . . .
By building a steady revenue stream through digital marketing, the brand can now further reinvest in its own expansion, amplifying its impact and long-term success. Our team is excited to expand our scope and in Q2 of 2025 focus on expanding the brand’s reach and awareness by strengthening its digital marketing strategy across key channels like affiliate marketing, email marketing, and social media.
If you’re interested in discussing ways in which Pink Sheep Publicity could be of service to your brand, please schedule a free intro call here.
Pink Sheep Publicity 